This sentence is copywriting. So is this one. And this one.

Copywriting can take many forms, from 1,200-word blog posts to 50-page white papers to one-sentence billboard headlines. As consumers, we see copywriting constantly: whenever we read a social media post, see an advertisement, or read the back of a cereal box.

Copywriting is so much more than typing.

As any who has tried to craft a great email knows, writing well takes time and effort. Just typing out a bunch of words won’t cut it: at best, you’ll lose your audience’s attention, at worst, you’ll leave them offended.

And in fact, more often than not the shorter the copy is, the more difficult it is to write.

So what are you supposed to do if have fifty articles to write each month for your content marketing strategy?

Copywriting and Content Marketing

While some people may quibble about the difference between copywriting and content marketing, the truth is that you can’t have a great content strategy if it’s not backed up by great writing.

Here at Mandel Marketing, we look at copywriting as one of our core capabilities, and place a huge emphasis on it as a driver of business for our clients. We admit that flashy video and cool graphics are important, sure, but what matters most is the story you tell and how you tell it.

So, what’s your story?

Let Mandel Marketing help tell your story.

If you’re looking for help with copywriting, contact Mandel Marketing today. We are here to help you get the best copy for whatever medium you may need it for. We know that as much fun as flashy advertising can be, having a core of good writing is the real key to success. Get in touch with us by calling, using the form on our contact page, or by booking a half-hour to meet with us on our calendar. We are happy to discuss what you’re looking for and help you discover why we’re the right company to work with. We look forward to hearing from you!

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