Social Media Management Is More Than Hashtags and Dancing

But you already knew that, didn’t you?

Here at Mandel Marketing we employ at 347-point social media inspection before executing any campaign. Well, that’s not true. But we don’t just start tweeting willy-nilly, either.

Rather, we take a balanced approach where we spend a lot of time strategizing what, exactly, our client wants to achieve with their social media, and how to make that happen, before we ever start posting. Social media management, like any other digital marketing avenue, needs to have a well thought out plan if you want to see organic and effective growth.

Posting With Strategy, Research, and Intelligence

Our approach to social media marketing allows our client to maximize the growth of the social media audience while preserving its integrity; that is, no bots, no spam, and no trash.

Social media management can be really tricky, and it often needs a deft touch to get right. Our preferred social media platform is Loomly, though we’re happy to use any a client prefers, and we execute social media advertising with budget in mind as part of a larger media plan.

Social Media Paid Advertising

As noted above, we look at advertising on social media — whether through Facebook, Instagram, Pinterest, TikTok (if it still exists), Twitter (or X, whatever), LinkedIn, or any other platform — as part of a holistic strategy, and not just as a tactic in a vacuum.

Social media advertising can drain a lot of resources quickly from a client’s budget, and it’s not always easy to tell the ROI. Do more followers lead directly to more sales? Does one type of boosted post work better than another, and on which platform? And to which type of audience?

These are the questions we’ll be answering before we start writing checks (with your money) to the big tech platforms. We know it’s important to consider the impact of your social media following when developing an effective social media marketing plan.

Learn More About Social Media With These Helpful Articles

Ready To Get Started On Social Media Marketing?

Mandel Marketing is here to help you grow your business’s social media presence with our high-quality social media marketing strategies. We will help you keep true to your business’s vision while growing and expanding your social media following. To get in touch with us you can give us a call today at (512) 655-9179, book a half-hour on our calendar to talk, or use the form on our Contact page or below. We look forward to discovering how we can help you grow your social media presence, and, more importantly, generate more revenue from it.

Comments are closed.