8 Effective Methods for Measuring Marketing ROI in Your Business
Every business decision—whether it’s hiring new talent, switching vendors, or launching a marketing campaign—comes down to one critical question: what’s the return on investment? For marketers and business leaders, measuring ROI is both an art…
Why You Don’t Need a Business Degree to Succeed In Business
From Shakespeare to Startups: 10 Professionals Show How A Business Degree Isn’t Everything These days, the line between what you study in school and what you do for a living is blurry–and as the people…
Human or Machine? How AI Is Reshaping Workplace Communication
Artificial intelligence is no longer a futuristic concept in the workplace—it’s here, in your inbox, your Slack threads, your pitch decks, and maybe even this sentence. (Maybe not.) As tools such as ChatGPT, Gemini, and…
10 Audiobooks and Podcasts That Make Marketers Smarter (No, Really)
Smart People Say These 10 Marketing Podcasts and Audiobooks Are Worth Your Ears—Here’s Why We asked 10 actual marketing professionals—people with job titles, LinkedIn profiles, and the occasional unpaid intern—to tell us their #1 recommended…
Advice To Improve Your Professional Communication
11 Crucial Professional Communication Tips from Career Experts At Mandel Marketing, we work with clients across industries to help refine not just their external messaging, but also how their teams communicate internally. In fast-moving workplaces,…
Sales Enablement: Yes or No?
Sales Enablement Strategies That Drive Success From messy pipelines to consistent performance, startup leaders reveal how dedicated sales enablement and sales development hires transformed their sales marketing outcomes—and what pitfalls to avoid. What Even Is…
The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
Align Sales and Marketing With These Strategies
Are Your Sales and Marketing Teams At War? Sales and marketing are often treated as separate disciplines—divided by workflows, KPIs, and even office walls. Not good, we think. When these two functions operate in sync,…
The Real ICP: How 7 Founders Redefined Their Ideal Customer—and Why It Changed Everything
How To Define Your Ideal Customer Profile and Why It Matters In theory, the Ideal Customer Profile (ICP) is a tidy exercise: define your target audience, build messaging around them, and watch qualified leads pour…
Does Account Based Marketing (ABM) Really Work?
Everyone’s talking about ABM. Why? In this article, the advertising and branding experts at Mandel Marketing gathered insights from thought leaders on Account-Based Marketing (ABM). We’ll see how ABM is effective for targeted B2B strategies,…