The Key Benefits of Hiring a Fractional CMO
We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer), even though they want to (have to) engage in great marketing. Maybe they have a couple of junior marketing folks, a designer or a copywriter, or maybe no marketing department at all.
This is where a fractional, or part-time, CMO comes in. We asked a few experts in the industry — on the agency side and on the client side — why a company would want to hire a fractional CMO, and this is what they said.
- Multifaceted Benefits of Fractional CMOs
- Positive Outcomes from Strategic Expertise
- Tailored Skills Foster Business Growth
Multifaceted Benefits of Fractional CMOs
In my experience as a full-time CMO for one agency and a fractional CMO for several other ventures, I’ve found that my expertise is greatly valued across multiple businesses. The benefits of hiring a fractional Chief Marketing Officer are multifaceted, particularly for businesses seeking high-level marketing expertise without the financial commitment of a full-time executive. There are several reasons a company might opt for a fractional CMO.
To gain the expertise of a senior marketing leader without the full-time salary and benefits package. The need for fresh perspectives, ideas, and strategies due to prolonged stagnation with the current team. The desire to bring in an expert to devise a comprehensive marketing strategy while execution can be managed by the in-house team. Flexible engagement based on the business’s current needs, with the ability to scale up or down as required.
A fractional CMO brings a wealth of experience and an external perspective that can be pivotal in refreshing and innovating a company’s marketing strategies. Ultimately, the decision to hire a fractional CMO should be aligned with a company’s strategic objectives, budget considerations, and the specific expertise required to enhance its marketing efforts.
Nikita Sharma, Chief Marketing Officer, Hicentrik Digital Marketing
Positive Outcomes from Strategic Expertise
In my role as a business owner, I’ve personally found significant advantages in engaging a fractional CMO, particularly in terms of cost-effectiveness, strategic expertise, and flexibility. Recognizing the need for specialized marketing insights without committing to a full-time position, I, at our company, have utilized the services of a fractional CMO. The outcome was notably positive, with the fractional CMO contributing targeted strategies, overseeing our marketing initiatives, and providing valuable expertise. This personalized arrangement allowed us to adapt swiftly to evolving needs and scale our marketing efforts effectively. Reflecting on my own experiences, I believe the value of fractional CMOs lies in their ability to deliver tailored skills and strategic guidance, proving instrumental for the growth of our business.
Jon Lynn, Founder, My Office Pod
Tailored Skills Foster Business Growth
In my experience, opting for a fractional CMO has proven invaluable for our business, offering the benefits of cost-effectiveness, strategic expertise, and flexibility. Recognizing the need for strategic marketing insights without committing to a full-time position, I personally engaged the services of a fractional CMO.
The outcomes were positive, as the fractional CMO not only provided targeted strategies and supervised marketing initiatives but also contributed valuable expertise. At our company, we appreciated the adaptability of this arrangement, allowing us to respond swiftly to changing needs and scale our marketing efforts effectively. This personalized approach highlighted the significant value of fractional CMOs in delivering specialized skills and strategic guidance, fostering our business’s growth.
Stefan Kroesbergen, Founder, Getsby
Interested in Hiring a Fractional CMO? Contact Mandel Marketing
We’re an ad agency, yes. We provide a lot of ad agencies services, such as copywriting and media planning and buying. But at the core of what we do is marketing strategy, and we work with a lot of clients as their fractional or part-time Chief Marketing Officer, providing the insights and leadership to help the marketing efforts grow.
Give us a call at (512) 655-9179 or book a free marketing strategy consultation.