Creating and Maintaining A Corporate Blog
Did you know that corporate blog posts are one of the most popular type of content marketing? That’s why nine out of ten marketers use blogging to achieve their content goals. (We do, obviously.) But it’s…
A Guide to Email Campaign Marketing
Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…
Become A Better Writer With Writing Workshops and Business Writing Courses
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
Is Influencer Marketing Effective?
Influencer Marketing: Exploring The Hype Here at Mandel Marketing, we provide a lot of digital marketing services: from SEO and content to email and paid search. But there’s still a lot more out there. Some…
8 Great Business Book Recommendations
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
Why Hire A Fractional CMO For Your Business
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
8 Essential SEO Tools and Why They’re Invaluable
Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex Right? Well, maybe not. Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from…
Are Paid Sponsor Backlinks A Good Strategy For SEO?
Are Paid Sponsor Backlinks A Good Strategy For SEO? Everyone’s talking about SEO. Well, okay, people are talking about AI, and war, and democracy, too. But in the Mandel Marketing world–the world of digital marketing–we’re…
The Importance of SEO for New Ecommerce Businesses
In today’s digital age, search engine optimization (SEO) is essential for any business that wants to be successful online. This is especially true for new ecommerce businesses, which need to find ways to stand out…
Fractional CMO for Startups
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…