The Value Of An MBA – Thought Leaders Speak Out
If you’ve checked out Phillip Scott Mandel’s new book, An MFA For Your MBA, you’ll know there’s a big discussion about the value of graduate programs–both the Master’s in Fine Arts in Creative Writing and…
8 Great Business Book Recommendations
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
Why Hire A Fractional CMO For Your Business
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
Client Spotlight: Little Monsters Universe
Client Spotlight: Little Monsters Universe (Ecommerce) Today we’re talking with Tina Salmanowitz, a former science teacher and founder of a beloved homeschool education brand, Little Monsters Universe. Tell us about Little Monsters Universe. Little Monsters…
Fractional CMO for Startups
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…
So, You Want To Write a Book? (Here’s What You Need to Know Before You Begin)
I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…
Be Recession-Proof: How To Weather The Storm
What should a business do during a recession? Unfortunately, there’s no easy answer to this question, as all businesses–from entrepreneurs and startups to mid-size businesses and beyond–will all face different sets of circumstances when a…
Client Spotlight: Chris Perri Law
Today, we’re talking to Shannon Perri of Chris Perri Law, a criminal defense firm based here in Austin, Texas. Shannon runs the day-to-day operations of the firm, while her husband Chris does the lawyering. Tell…
Inspiration From Books New and Old
Taking inspiration from books new and old In order to be a great writer, you need to be a great reader. Anyone who takes writing seriously knows this. It doesn’t mean you need to read…
Three Networking Tips For Business Owners
3 Crucial Professional Networking Tips For Business Owners Networking is essential for business owners, but it can be difficult to know where to start. In this article, the business development team at Mandel Marketing will…