In: Art

How To Enhance Your Professional Communication Skills

Despite all the talk of SEO and content marketing, sales development and email marketing, and everything else we do, the fundamental service that Mandel Marketing provides is communication. We help companies, brands, and individuals say…

Become A Better Writer With Writing Workshops and Business Writing Courses

Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…

30 Writing Prompts

Jump-Start Your Creativity With These 30 Helpful Business Writing Prompts Writing is hard. Every writer knows this, because they’ve spent time at the desk, staring into space wondering what in the hell to write about….

A man holds in his hand a cardboard sign that reads "idea"
What Is an Advertising Creative Concept?

The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…

How To Take Great Pictures for Marketing and Advertising

When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…

The Rule of Thirds in Photography

Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…

How To Use Color In Marketing and Branding

Color psychology is a field of marketing that doesn’t get talked about enough–but it’s around us all the time, in the five thousand messages we get sent to our brains each day. And though you may…

What Do We See When We Look?

On Looking and Seeing COVID pandemic boring.That’s the ungrammatical three-word sentence that’s been pounding through my brain for a few months now, and after my therapist advised me to “do something different,” (meaning something other…

Leggo Your Logo

Your Brand Logo Is Very Important To Your Business. As a marketing agency, we had go through an extensive logo and brand creation process — not only because we believe it’s important, but because it’s…