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In: Featured

Freelance Writing Guide: Tips, Tricks, and Opportunities for Beginners

Whether you have a full-time job or are trying to carve out your path as a solo entrepreneur, freelance writing can be an excellent way to make some extra money. Many freelance writers who start…

Great business books
8 Great Business Book Recommendations

Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…

business writing advice
6 Free Pieces of Business Writing Advice

Some Free Business Writing Advice From The Experts In a couple of months, Mandel Marketing founder Phillip Scott Mandel is coming out with a business writing advice and communication book, An MFA For Your MBA. The…

Why Hire a Fractional CMO - from Mandel Marketing
Why Hire A Fractional CMO For Your Business

The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…

30 Writing Prompts

Jump-Start Your Creativity With These 30 Helpful Business Writing Prompts Writing is hard. Every writer knows this, because they’ve spent time at the desk, staring into space wondering what in the hell to write about….

Art
A man holds in his hand a cardboard sign that reads "idea"
What Is an Advertising Creative Concept?

The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…

Everything You Wanted To Know About Ad Tech But Were Afraid To Ask

The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…

Tips and Tricks for a User-Friendly Website

Tips and Tricks for a User-Friendly Website Websites are powerful marketing tools, and because of this, we at Mandel Marketing take web design and web development seriously. Websites for a small business are often the…

A Storyteller’s Guide To Social Media

A Storyteller’s Guide To Social Media Don’t leave the engaging stories just to movies, books and tv shows – bring storytelling into your social media marketing strategy. Humans connect with stories-it’s in our DNA and…

A Business Owner’s Guide To Sales

Want to make more sales? We all do. Sales of goods and services make up an approximately $20 trillion market, and to capture some of that market share, you as a business owner – and…