The Value Of An MBA – Thought Leaders Speak Out
If you’ve checked out Phillip Scott Mandel’s new book, An MFA For Your MBA, you’ll know there’s a big discussion about the value of graduate programs–both the Master’s in Fine Arts in Creative Writing and…
How To Enhance Your Professional Communication Skills
Despite all the talk of SEO and content marketing, sales development and email marketing, and everything else we do, the fundamental service that Mandel Marketing provides is communication. We help companies, brands, and individuals say…
Freelance Writers: the Good, the Bad, and the Lessons Learned
In a previous post, we discussed how to become one of that coveted group of freelance writers in the world: tips, tricks, and opportunities. This freelance writing guide is only one half of the equation,…
Freelance Writing Guide: Tips, Tricks, and Opportunities for Beginners
Whether you have a full-time job or are trying to carve out your path as a solo entrepreneur, freelance writing can be an excellent way to make some extra money. Many freelance writers who start…
Become A Better Writer With Writing Workshops and Business Writing Courses
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
8 Great Business Book Recommendations
Oh, the magic of a great business book. The classic trope of a hard-charging, inspirational, and insightful business book abounds, on the dusty shelves of now-empty corner cubicles, in the dark corners of dark libraries,…
Why Hire A Fractional CMO For Your Business
The Key Benefits of Hiring a Fractional CMO We all know marketing is crucial to building your business. But some companies don’t have the need or resources to hire a full-time CMO (Chief Marketing Officer),…
Mandel Marketing Recognized as a Premier Austin Digital Marketing Agency by UpCity!
Mandel Marketing is excited to share that we have been recognized as one of the premier digital marketing agencies in Austin and nationally by UpCity! To be successful in advertising today requires the right team,…
What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…