How the Web Gets Built: Experts Share What Website Platforms They Choose and Why
Top Website Creation and Hosting Software Choices for Your Needs When it comes to creating and hosting websites—whether for your own brand or for clients—there’s no shortage of options. WordPress, Webflow, Shopify, Wix, Squarespace, GoDaddy,…
Advice To Improve Your Professional Communication
11 Crucial Professional Communication Tips from Career Experts At Mandel Marketing, we work with clients across industries to help refine not just their external messaging, but also how their teams communicate internally. In fast-moving workplaces,…
The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…
SEO Strategy for Startups: A Comprehensive Guide
Craft a Digital Presence That Resonates With A Strong SEO Strategy In the frenetic world of startups, where innovation is the currency and agility is the competitive edge, establishing a robust digital presence is not…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…
5 Marketing Myths To Watch Out For
Marketing Myths Abound, Don’t Fall For Them! You’ve likely come across some of these misconceptions about marketing, often touted as “conventional wisdom” or as things that “everyone knows.” Don’t be misled! Rather than relying on…
Creating and Maintaining A Corporate Blog
Did you know that corporate blog posts are one of the most popular type of content marketing? That’s why nine out of ten marketers use blogging to achieve their content goals. (We do, obviously.) But it’s…