Search Engine Optimization (SEO) Is Confusing, Difficult, and Complex

Right? Well, maybe not.

Luckily for all of the small business owners and marketers out there, the helpful folks at Mandel Marketing have gathered insights from SEO experts and top executives on the tools that are indispensable for their daily operations. From the practicality of the “Detailed” Chrome Extension to the affordability of Keysearch, discover eight essential tools these professionals rely on, including insights from a seasoned SEO Consultant and a CEO.

  1. Utilize the “Detailed” Chrome Extension
  2. Leverage MarketMuse for Content
  3. Monitor Metrics With Google Search Console
  4. Build Backlinks via HARO
  5. Gain Insights With Ahrefs
  6. Optimize With Yoast for WordPress
  7. Enhance Content With HoppyCopy AI
  8. Afford Robust SEO With Keysearch

Need help with SEO right away and can’t wait to read the rest of this article? Contact Mandel Marketing now.

Tip #1: Utilize “Detailed” Chrome Extension

One tool we use regularly is the “Detailed” Chrome extension. It’s an SEO Swiss Army knife. We check page titles, headings, page structures, word count, etc.

It can also extract topic ideas from Google, using their PPA (People Also Ask) section. Detailed exports it to a CSV file. We love this tool, and it’s free to use.

Zoltan Fagyal, SEO Consultant and Founder, Back Bay Digital

Tip #2: Leverage MarketMuse for Content

One of the most important tools we use for SEO is MarketMuse. It’s a great platform for ensuring your content is rich and full of semantically related topics.

Because of this tool, we consistently rank our articles on page 1, even with minimal page-specific link-building.

Jason Vaught, Director of Content, SmashBrand

Tip #3: Monitor Metrics With Google Search Console

Probably your most important SEO tool is free, and it’s called Google Search Console. It’s invaluable for monitoring website performance, understanding indexability issues, and identifying potential keywords based on actual search data.

Harry Boxhall, Shopify SEO Expert, Swirl SEO

Tip #4: Build Backlinks via HARO

We consistently use HARO (Help A Reporter Out), also known as Connectively, every day as a crucial part of our strategy for building backlinks. We’ve obtained hundreds of backlinks through HARO for both our website and our clients, making it an essential component of our SEO efforts.

Simply put, a key aspect of SEO is understanding the conversations and search intents of your target audience. HARO provides a platform where users can connect with leading figures from highly reputable websites. It’s a treasure trove of information and opportunities for securing top-notch links and organic referral traffic. I find it to be one of the most reliable, trustworthy, and cost-effective (it’s free) methods for acquiring natural backlinks.

To enhance your SEO, I suggest dedicating 30 minutes to an hour each day to review HARO’s daily request emails. Focus on queries that match your area of expertise. While there’s no guarantee your responses will be included in a published article, when they are, you gain a link from a site with strong domain authority.

Patrick Beltran, Marketing Director, Ardoz Digital

Tip #5: Gain Insights With Ahrefs

Ahrefs is an invaluable tool in our SEO toolkit, providing comprehensive insights that empower us to make informed decisions. Its robust features, including advanced keyword research, backlink analysis, and competitor tracking, make it an indispensable asset for optimizing our online presence.

The intuitive interface and real-time data updates ensure we stay ahead and facilitate precision and agility in our efforts to enhance online visibility and drive organic growth.

Suraj S. Nair, Digital Marketer, SocialPilot

Tip #6: Optimize With Yoast for WordPress

Mandel Marketing uses Yoast, and so do many of our clients. But don’t take it just from us–have a look at what Mr. Khan has to say:

I have been using Yoast SEO for a long time, as it is the best for content management systems like WordPress. The most crucial feature of Yoast SEO is on-page optimization, where it offers optimization suggestions and real-time content analysis.

Some of its prominent features for providing SEO-friendly content include metadata optimization, XML sitemap creation, and readability checks. Also, its actionable recommendations and user-friendly interface offer convenience to both businesses and individuals who want to enhance their website’s visibility on search engines.

Faizan Khan, Public Relation and Content Marketing Specialist, Ubuy Australia

Tip #7: Enhance Content With HoppyCopy AI

As an SEO expert and agency owner, one of the most indispensable tools in our arsenal is an AI-powered writing tool. Specifically, right now, we are using a tool called, which has been very effective.

This technology allows us to not only optimize content effectively by seamlessly integrating relevant keywords and maintaining a natural flow, but it also plays a crucial role in perfecting the overall quality of our content.

The AI writing tool enables us to create engaging and informative pieces that resonate with both search engines and human readers, ultimately enhancing the website’s visibility and user experience.

The efficiency of the AI tool empowers us to produce a greater volume of high-quality content cost-effectively, enabling us to stay ahead in the ever-evolving landscape of search engine optimization.

Sean Chaudhary, CEO, AlchemyLeads

Tip #8: Afford Robust SEO With Keysearch

The only SEO tool I’ve stuck with for 5+ years is Keysearch. It’s an incredible tool for anyone who wants to dive into SEO without breaking the bank.

Unlike some of the more popular (and expensive) keyword research tools out there, Keysearch offers a balance of functionality and affordability. It’s perfect for those who need robust SEO capabilities without the hefty price tag.

I love Keysearch because it’s very simple, user-friendly, and packed with features that make keyword research, competitor analysis, and SEO optimization accessible and straightforward.

Whether you’re a small business owner, a blogger, or just starting in SEO, Keysearch provides the essential tools you need to boost your online presence effectively. This tool proves you don’t need to spend a fortune to get quality SEO insights if you know what you’re doing.

Juliet Dreamhunter, Founder, Juliety

Need Help With SEO? Contact Mandel Marketing.

The SEO experts at Mandel Marketing can help you optimize your web presence with great content marketing and keyword research, using some (or all) of the tools mentioned by those above. Reach out to us today for a free consultation.