Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…
How To Write A Creative Brief
Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…
Predictions About the Future of SEO in 2025
Is SEO going to change in 2025? Yeah, probably. But how? This is what everyone wants to know. The problem is, we can’t predict the future. But we can ask our community of thought-leaders and…
How to Create Content That Boosts SEO and Drives Organic Traffic
Do SEO Like The Pros Everyone is talking about SEO these days (at least, when they’re not talking about politics or what the hell is going to happen to TikTok). It’s all going to change…
How to Balance Brand Building With Performance Marketing in Advertising
Branding Building and Performance Marketing: Can They Coexist? Performance marketing delivers the numbers, that’s true. But it’s the brand that builds lasting value. Smart advertisers know it’s not an either/or equation (think of Steve Jobs…
Raise Domain Authority Now
Raise Domain Authority With These Lesser-Known Strategies SEO is a difficult game of chess where the rules are always changing. This is because everyone is doing what everyone else is doing, and when the search…
Content Pruning: The Key to Boosting Domain Authority and SEO Score
WTF is Content Pruning, and Why Is It Important? We all know that maintaining a healthy website is essential for improving search engine rankings, driving traffic, and converting visitors into customers. We talk about it…
How to Personalize Advertising Messages to Customers
Marketing is hard. There are so many variable at any given time, and most business owners need to focus on running their business, closing deals, and actually doing the work–which is why fractional CMO services…
Advice To Younger Artists
The Tortured Artist Gets A Job Many of us want to be artists when we’re kids–or at least we love doing art—and if you’re reading this article, you probably did, too. But art is hard….