Advertising & Copywriting
Writing great copy doesn’t just happen. Learn about advertising creative here.
A Brief Guide To Building a Brand
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
All About OTT (Over The Top) TV & Video
As streaming services like Netflix and Hulu continue to expand, more and more people are finding the traditional cable and satellite TV experience to be a hassle not worth the cost. It makes total sense…
Mandel Marketing Recognized as a Premier Austin Digital Marketing Agency by UpCity!
Mandel Marketing is excited to share that we have been recognized as one of the premier digital marketing agencies in Austin and nationally by UpCity! To be successful in advertising today requires the right team,…
Content Marketing for Small Business
So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…
Is Content Marketing the Same as Copywriting?
Check out our guest post on the Upcity blog, where we discuss content marketing and copywriting! Is Content Marketing The Same As Copywriting?
What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
Tips For Effective Content Marketing
How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…
Top Podcasts and Audiobooks to Learn About Marketing
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…