Advice To Improve Your Professional Communication
11 Crucial Professional Communication Tips from Career Experts At Mandel Marketing, we work with clients across industries to help refine not just their external messaging, but also how their teams communicate internally. In fast-moving workplaces,…
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…
How To Write A Creative Brief
Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…
How to Balance Brand Building With Performance Marketing in Advertising
Branding Building and Performance Marketing: Can They Coexist? Performance marketing delivers the numbers, that’s true. But it’s the brand that builds lasting value. Smart advertisers know it’s not an either/or equation (think of Steve Jobs…
How to Personalize Advertising Messages to Customers
Marketing is hard. There are so many variable at any given time, and most business owners need to focus on running their business, closing deals, and actually doing the work–which is why fractional CMO services…
Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
Lessons Learned From Failed Marketing Campaigns
Marketing Failures Aren’t The End Of The World Social media distorts reality. People post how amazing their lives are, the wonderful trips they go on, and the beautiful dishes they eat. That’s fine, but it’s…
Go-to-Market Strategy for Startups: A Comprehensive Guide
Use This Guide To Craft an Unstoppable Go-To-Market Strategy For Your Startup In the world of startups, where innovation thrives and the stakes are high, a well-crafted go-to-market (GTM) strategy is the compass that guides…