10 Audiobooks and Podcasts That Make Marketers Smarter (No, Really)
Smart People Say These 10 Marketing Podcasts and Audiobooks Are Worth Your Ears—Here’s Why We asked 10 actual marketing professionals—people with job titles, LinkedIn profiles, and the occasional unpaid intern—to tell us their #1 recommended…
How To Write A Creative Brief
Wait, WTF is a creative brief? A creative brief is a document that you give your ad agency (or graphic designer, or nephew/intern, or whoever) that tells them what you want. A well-crafted creative brief…
Advice To Younger Artists
The Tortured Artist Gets A Job Many of us want to be artists when we’re kids–or at least we love doing art—and if you’re reading this article, you probably did, too. But art is hard….
Brands Using Humor in their Ads
“I think boring is the ultimate sin.” — David Ogilvy, The Unpublished David Ogilvy (1985) It’s hard not to be boring. One way to avoid it is to be scary. This, unfortunately, doesn’t work that…
Freelance Writing Guide: Tips, Tricks, and Opportunities for Beginners
Whether you have a full-time job or are trying to carve out your path as a solo entrepreneur, freelance writing can be an excellent way to make some extra money. Many freelance writers who start…
Become A Better Writer With Writing Workshops and Business Writing Courses
Can You Learn To Write? As Martin Amis said, as quoted in the bottom of our website, “All writing is a campaign against cliché.” But writing well is hard, and cliché is easy. So what…
6 Free Pieces of Business Writing Advice
Some Free Business Writing Advice From The Experts In May 2024, Mandel Marketing founder Phillip Scott Mandel published a business writing advice and communication book, An MFA For Your MBA. The book is full of…
30 Writing Prompts
Jump-Start Your Creativity With These 30 Helpful Business Writing Prompts Writing is hard. Every writer knows this, because they’ve spent time at the desk, staring into space wondering what in the hell to write about….
So, You Want To Write a Book? (Here’s What You Need to Know Before You Begin)
I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…
Advertising & Copywriting
Writing great copy doesn’t just happen. Learn about advertising creative here.