Redefining Digital Marketing in Commercial Real Estate
An interview with marketer Brooke Colglazier.
Stories That Move Us
Books, Movies, or Shows That Have Motivated Entrepreneurs We tell ourselves stories in order to live. — Joan Didion, “The White Album” (1979) Here at Mandel Marketing, we really believe in the power of storytelling. This goes…
Why You Don’t Need a Business Degree to Succeed In Business
From Shakespeare to Startups: 10 Professionals Show How A Business Degree Isn’t Everything These days, the line between what you study in school and what you do for a living is blurry–and as the people…
10 Audiobooks and Podcasts That Make Marketers Smarter (No, Really)
Smart People Say These 10 Marketing Podcasts and Audiobooks Are Worth Your Ears—Here’s Why We asked 10 actual marketing professionals—people with job titles, LinkedIn profiles, and the occasional unpaid intern—to tell us their #1 recommended…
Advice To Improve Your Professional Communication
11 Crucial Professional Communication Tips from Career Experts At Mandel Marketing, we work with clients across industries to help refine not just their external messaging, but also how their teams communicate internally. In fast-moving workplaces,…
The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
How To Deal With Unsatisfied Clients
Uh-oh. Handling difficult clients is an inevitable part of running a business, and how a company responds can mean the difference between a lost relationship and a loyal advocate. Whether it’s a frustrated customer facing…
How to Achieve a “State of Flow” in Your Work
Flow like a river, ideas and production. The “state of flow” is that elusive zone of peak productivity and deep focus. Like obscenity, it’s hard to define but you know it when you see it….
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
How People Are Using AI to Improve their Lives in 2025
AI isn’t coming. It’s already here. Seems like everyone is talking about artificial intelligence these days, and we here at Mandel Marketing are no exception. We use AI selectively to improve our business and our…