10 Audiobooks and Podcasts That Make Marketers Smarter (No, Really)
Smart People Say These 10 Marketing Podcasts and Audiobooks Are Worth Your Ears—Here’s Why We asked 10 actual marketing professionals—people with job titles, LinkedIn profiles, and the occasional unpaid intern—to tell us their #1 recommended…
How Marketers Track Social Media Campaign Performance
HubSpot, GA4, and Beyond: What Marketers Really Track to Prove Social ROI When it comes to tracking social media management, vanity metrics are easy to chase—but harder to justify. For today’s marketing leaders, it’s no…
Social Media Influencers And Measuring Influence
Are Social Media Influencers Worth Anything? A quarter into the 21st century, and social media influence is no longer just a buzzword. It’s a measurable, strategic asset that brands are leveraging to reach highly targeted…
The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
Align Sales and Marketing With These Strategies
Are Your Sales and Marketing Teams At War? Sales and marketing are often treated as separate disciplines—divided by workflows, KPIs, and even office walls. Not good, we think. When these two functions operate in sync,…
The Real ICP: How 7 Founders Redefined Their Ideal Customer—and Why It Changed Everything
How To Define Your Ideal Customer Profile and Why It Matters In theory, the Ideal Customer Profile (ICP) is a tidy exercise: define your target audience, build messaging around them, and watch qualified leads pour…
Does Account Based Marketing (ABM) Really Work?
Everyone’s talking about ABM. Why? In this article, the advertising and branding experts at Mandel Marketing gathered insights from thought leaders on Account-Based Marketing (ABM). We’ll see how ABM is effective for targeted B2B strategies,…
When Should a Startup Prioritize Marketing Efforts?
Unfortunately, a brilliant idea alone isn’t enough. Success hinges on effectively connecting that idea with its intended audience. (We here at Mandel call it “marketing.”) But it’s not always clear when a startup or early-stage…
Marketing and Advertising in 2025
Where Is Marketing and Advertising Going in 2025? Nobody can predict the future. But we can take an educated guess. Here at Mandel Marketing we’ve been in this game for decades, and we’ve watched the…
Contextual Advertising: A Guide
Contextual Advertising Is Coming Back As we move towards a privacy-centric online environment, “traditional” digital methods of targeting audiences are becoming less effective. (We say “traditional” in quotes because it’s all still relatively recent.) Enter…