What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
Tips For Effective Content Marketing
How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…
Top Podcasts and Audiobooks to Learn About Marketing
Want to learn about marketing and advertising but don’t have time to read? Podcasts and audiobooks have become an integral part of our lives, since we can learn something new by listening at our own…
How To Take Great Pictures for Marketing and Advertising
When it comes to photography for marketing and advertising, creativity and vision are only half the battle. Images play an essential role in marketing and advertising because they tell a story, convey a brand’s message,…
The Rule of Thirds in Photography
Everyone’s a photographer these days. But are they? Ever since high quality cameras have been added to phones, everyone thinks they’re a professional photographer. But then people look at the pictures they actually take with…
How to Write Great Paid Search Ads
Because SEM ain’t just a river in Egypt Paid search ads (also known as search engine marketing, SEM, PPC, and Google Ads) represent a valuable tool in digital marketing. According to some random recent stats we found,…
3 Important Tactics for Marketing A Startup
A Guide To Startup Marketing Digital marketing for startups can be a daunting task. There are so many things to do and so little time! But don’t worry, we’re here to help. We provide a…
Interview with Daily Ad Brief
In this interview, Phillip Mandel talks with Daily Ad Brief on their segment, “More 2 Digital.” They discuss the “wild west” of digital media, and how privacy concerns must be balanced with marketers’ desire for…
A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.