If you are not seeing as much traffic on your website as you would like, hiring a marketing agency can help boost your business’ blog through Google searches. Marketing is an important aspect when it comes to running a business. Why is hiring a content marketing agency to do content marketing for you going to improve your business’s blog?


SEO is the main reason for an increase in website traffic. SEO, also known as search engine optimization, is the process used to optimize a website’s technical configuration, content relevance, and link popularity. Using these practices can ensure that your blog and website are easily findable depending on the keywords you use throughout blogs. This is how search engines, like Google, rank you higher the more you use them. Incorporating keywords is an important aspect of marketing and can help increase your website’s traffic just by changing up how you write your blogs.

Almost 53% of all website traffic comes from organic searches, which means that it’s more beneficial to organically increase your traffic by using SEO instead of paying for your blog to be at the top of Google’s search results.

Editorial Calendars

Understanding what content you want to push out and when is important. You should become organized with your website’s blog schedule. For example, a fashion blog might write about different fashion shows scheduled throughout the year, or a health blog might have a calendar that highlights “Breast Cancer Awareness Month.” Editorial Calendars can keep you organized because each phase of writing a blog post will be in one place. That way, you’ll be able to track deadlines, links, topic ideas, and anything else in your content calendar. The content marketing company you hire can help you create an editorial calendar filled with different blog ideas and when you want them to be published. In addition, your marketing agency will be able to help you determine topics and keywords that will generate more time-on-page for potential customers. If you create a regularly scheduled upload date, as your audience grows, the more they will look forward to coming back because you have a posting schedule you follow. Through consistency and excellent topic selection, your blog can become one of your greatest digital marketing resources.

Pay-Per-Click Advertising

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites. Within this, an advertiser pays a publisher when the ad is clicked. PPC can increase your website traffic in a few different ways. First, PPC ads are specifically built to drive click-through rates and traffic to the targeted web page up. In addition, PPC can provide keyword insights and help you target a more accurate audience for your business. That said, it can be tough to manage on your own without any prior knowledge of this service. Having a content marketing service manage your PPC means that you’ll have dedicated, experienced analysts working to make sure you’re targeting the right keywords and not overspending on your ads. In addition, help from a digital marketing agency will allow you to focus on other aspects of your business like customer service and inventory.

Don’t Wait to Work with an Experienced Marketing Agency

Hiring professional content marketers who know everything about content marketing is essential to running your own blog. If you don’t know about SEO, making an editorial calendar, pay-per-click advertising, or any other content marketing strategy we mentioned within this article, you should consider hiring a professional. At Mandel Marketing, we want you to know that our dedicated team is ready to help your business grow through digital marketing excellence. Don’t hesitate to reach out to us today.