The Importance of Email Open Rate in Marketing & The Impact On Campaign Success
If you’re reading the Mandel Marketing blog, then you probably already know that email marketing is one of the most important and effective tactics in your marketing strategy for businesses to reach potential customers. But…
A Guide to Email Campaign Marketing
Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…
Content Marketing for Small Business
So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…
A Guide To Performance Marketing
In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.