Tag: email marketing

A Guide to Email Campaign Marketing

Balancing Engagement and Unsubscribes in Email Campaigns If you’ve ready our founder’s book, An MFA For An MBA, you’ll know that Phillip Scott Mandel loves puns but despises “cutesy” writing, especially in the workplace. He also…

Content Marketing for Small Business

So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…

A Guide To Performance Marketing

In this guide, we discuss what performance marketing is, how it works, and why you should consider using it for your business.