Tag: visual art

A man holds in his hand a cardboard sign that reads "idea"
What Is an Advertising Creative Concept?

The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…

How To Use Color In Marketing and Branding

Color psychology is a field of marketing that doesn’t get talked about enough–but it’s around us all the time, in the five thousand messages we get sent to our brains each day. And though you may…