How the Web Gets Built: Experts Share What Website Platforms They Choose and Why
Top Website Creation and Hosting Software Choices for Your Needs When it comes to creating and hosting websites—whether for your own brand or for clients—there’s no shortage of options. WordPress, Webflow, Shopify, Wix, Squarespace, GoDaddy,…
10 Audiobooks and Podcasts That Make Marketers Smarter (No, Really)
Smart People Say These 10 Marketing Podcasts and Audiobooks Are Worth Your Ears—Here’s Why We asked 10 actual marketing professionals—people with job titles, LinkedIn profiles, and the occasional unpaid intern—to tell us their #1 recommended…
Writing Prompts You Should Steal
Effective Writing Prompts and Their Impact on Writers Most writing prompts are forgettable.They’re vague. Overused. Or so abstract they stall more than they spark. But the best writing prompts—the ones professionals return to again and…
Advice To Improve Your Professional Communication
11 Crucial Professional Communication Tips from Career Experts At Mandel Marketing, we work with clients across industries to help refine not just their external messaging, but also how their teams communicate internally. In fast-moving workplaces,…
Sales Enablement: Yes or No?
Sales Enablement Strategies That Drive Success From messy pipelines to consistent performance, startup leaders reveal how dedicated sales enablement and sales development hires transformed their sales marketing outcomes—and what pitfalls to avoid. What Even Is…
How Marketers Track Social Media Campaign Performance
HubSpot, GA4, and Beyond: What Marketers Really Track to Prove Social ROI When it comes to tracking social media management, vanity metrics are easy to chase—but harder to justify. For today’s marketing leaders, it’s no…
Social Media Influencers And Measuring Influence
Are Social Media Influencers Worth Anything? A quarter into the 21st century, and social media influence is no longer just a buzzword. It’s a measurable, strategic asset that brands are leveraging to reach highly targeted…
The High Cost of Cheap Marketing
Because hope is not a marketing strategy. Sometimes–especially when money gets tight–management and business owners will take for granted that a marketing strategy isn’t necessary, or that it’s too expensive. They recategorize it as a…
Align Sales and Marketing With These Strategies
Are Your Sales and Marketing Teams At War? Sales and marketing are often treated as separate disciplines—divided by workflows, KPIs, and even office walls. Not good, we think. When these two functions operate in sync,…
The Real ICP: How 7 Founders Redefined Their Ideal Customer—and Why It Changed Everything
How To Define Your Ideal Customer Profile and Why It Matters In theory, the Ideal Customer Profile (ICP) is a tidy exercise: define your target audience, build messaging around them, and watch qualified leads pour…