Fractional CMO for Startups
Grow Your Startup Quickly and Efficiently With a Fractional CMO This statistic might throw you bright-eyed entrepreneuers for a loop, especially if you’re still in the planning phase of your startup, but nine out of…
The Importance of Sales Enablement and Sales Development
What is Sales Enablement and Sales Development? Sales enablement, also known as sales development or sales marketing, is the strategy and process of successfully providing marketing representatives with the necessary resources to convert more leads….
So, You Want To Write a Book? (Here’s What You Need to Know Before You Begin)
I’m Going to Be an Author! Thinking about writing your first book? Even to an entrepreneur or a business leader, writing a book may seem like a daunting task. Perhaps to become the leader you…
Advertising & Copywriting
Writing great copy doesn’t just happen. Learn about advertising creative here.
A Brief Guide To Building a Brand
Branding is such a massive topic that you can write an entire book about it (actually, there are already several hundred books in existence about this very thing). Hell, you can have a course in…
All About OTT (Over The Top) TV & Video
As streaming services like Netflix and Hulu continue to expand, more and more people are finding the traditional cable and satellite TV experience to be a hassle not worth the cost. It makes total sense…
Content Marketing for Small Business
So what is content marketing, anyway? Content marketing is a powerful form of marketing that focuses on producing useful and pertinent content that will reach a defined audience to engage them and attract them to…
What Is an Advertising Creative Concept?
The Advertising Creative Concept Creativity is the soul of advertising. It’s the fundamental concept that drives business success, giving life and meaning to messages about a brand’s products and services. And if you’re not being creative…
Everything You Wanted To Know About Ad Tech But Were Afraid To Ask
The Mandel Marketing Guide to Ad Tech In recent years, technology has affected all sectors of business and nearly everything else in the world, from communication and medicine to learning and entertainment. Sometimes technology has…
Tips For Effective Content Marketing
How To Make Content Marketing Work For You Did you know there are around five billion active internet users and more than four billion social media users worldwide? Put simply; there’s a ton of opportunity…