When you are looking for the best way to market your website, it can seem like there is a never-ending list of things that need to be done. However, one thing that doesn’t get talked about as much is copywriting. Copywriting is the art of writing effective and persuasive content for your website. Whether you are looking to increase traffic, convert leads, or just create a better user experience, copywriting can help. Here are just a few reasons why having the best copywriting can help your site’s traffic.
1. Quality Content Is a Ranking Factor
One of the most important factors in ranking your website is the quality of your content. Google has made it clear that they are looking for high-quality, relevant content when determining where to rank a website. This means that if you have well-written, informative copy on your site, you will be more likely to rank higher than websites with low-quality content.
But what makes quality content? It’s true that, from a “literary” perspective, the quality of art is subjective — but from a business standpoint, it’s pretty easy: do the sentences read like they were written by a human, or by AI? Is there a through-line that draws the reader along (a “thesis,” or a story)? Is there endless repetition of keywords and phrases, in a seemingly-random pattern? Does the article even make any sense?
Yes, some copy is better than others–of course. But low-quality content is pretty easy to spot–and you should avoid posting it on your own website.
2. Good Copy Converts More Leads
If you are looking to increase your conversion rate, good copywriting is essential. Good copy can persuade website visitors to take the desired action, whether that is signing up for a subscription, downloading a white paper, or making a purchase. You can expect to see a higher conversion rate and more leads when you employ effective copywriting on your site.
3. Quality Copy Keeps Visitors on Your Site Longer
If you want to keep visitors on your site longer, you need quality copywriting. When visitors find compelling and relevant content, they are likely to stick around longer. This means that they are more likely to explore your website and learn more about your company. Quality copywriting can also help reduce the amount of time visitors spend on your site, which is bad for SEO.
4. Strong Copywriting Establishes Trust In Your Audience
When a prospective client, customer, or employee first visits your website, an important quality to establish immediately is trust. If you can establish trust with your visitors through quality copywriting, you will be more likely to convert them into customers. It’s no different than buying a car that you need to trust will keep running, or a meal from a restaurant that won’t give you food poisoning. Trust is essential for any business, and good copywriting can help you build it.
5. Copywriting Is a Key Part of SEO
Copywriting is an important part of SEO, and good copywriting can help you improve your ranking. When you have a high-quality, keyword-rich copy on your website, you will be more likely to rank higher in search engine results pages. This means that you will get more traffic from potential customers who are looking for your products or services. SEO is said to be either very or extremely effective by more than 75% of the respondents.
Contact Mandel Marketing For Help With Copywriting
Quality copywriting is essential for any website. When you have a good copy, you can expect to see an increase in traffic, leads, and conversions. If you are looking to improve your website’s traffic, having the best copywriting should be one of the first things you focus on. Call us at (512) 655-9179 or contact us here to learn more about how we can help you with your own copywriting and blog.