In today’s digital age, search engine optimization (SEO) is essential for any business that wants to be successful online. This is especially true for new ecommerce businesses, which need to find ways to stand out from the competition and attract customers.

What Is SEO?

SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). When people search for products or services like the ones you offer, you want your website to be one of the first results they see.

There are many different factors that affect SEO, but some of the most important include:

  • Keyword research: This involves identifying the keywords and phrases that people are likely to use when searching for products or services like yours.
  • On-page optimization: This includes optimizing your website’s title tags, meta descriptions, and content for your target keywords.
  • Off-page optimization: This includes building backlinks to your website from other high-quality websites.

Copywriting for SEO can be a complex and time-consuming process, but it is well worth the effort. By investing in SEO, you can help your new ecommerce business to:

  • Increase website traffic: When your website ranks higher in SERPs, you will get more traffic from people who are already interested in what you have to offer.
  • Generate leads and sales: More traffic means more opportunities to generate leads and sales.
  • Build brand awareness: SEO can help you to build brand awareness by increasing the visibility of your website and making it more likely that people will remember your brand.
  • Improve your bottom line: SEO can help you to improve your bottom line by increasing sales and reducing your marketing costs.

If you are a new ecommerce business, SEO is one of the most important things you can do to set yourself up for success. By investing in SEO, you can help your business to reach more customers, generate more leads and sales, and build brand awareness.

How To Maximize SEO for a New Ecommerce Business

So now we know why SEO is so important. But what are some things we can do to improve our SEO? Well, of course we recommend hiring Mandel Marketing’s incredible team of copywriters to do your SEO for you… or at least scheduling a free consultation. But short of that, here are some tips for “doing” SEO properly:

  • Start with a strong foundation: Make sure your website is well-designed and easy to use. This will make it more likely that people will stay on your site and explore your products or services.
  • Use high-quality images and videos: Images and videos can help to improve your SEO and make your website more visually appealing.
  • Create informative and engaging content: Copywriting isn’t as easy as it sounds. Your content should be relevant to your target audience and provide them with valuable information.
  • Promote your website on social media: You’re probably already doing this, but if you’re not, now is the time to start. Social media management is a great way to drive traffic to your website and connect with potential customers.
  • Be patient: SEO takes time to work. Don’t expect to see results overnight.

By following these tips, you can improve your SEO and help your new ecommerce business to succeed. But–there’s always a “but.” How do you create informative and engaging content, exactly? It’s easier to say than to do, but it’s not impossible. We call this “content marketing,” and, as you can imagine, it’s a Mandel Marketing specialty. But let’s take a look further in the next section.

Content Marketing Ideas for New Ecommerce Businesses

Let’s look at a few ways to create great content for your ecommerce website so you can improve SEO:

  • Blog posts: Blog posts are a great way to share information about your products or services, educate your target audience, and build your brand. When writing blog posts, make sure to use relevant keywords and optimize your content for search engines.
  • Product descriptions: Your product descriptions should be informative and engaging, and they should highlight the benefits of your products. Use clear and concise language, and avoid jargon.
  • Case studies: Case studies are a great way to show how your products or services have helped other businesses. They can be a powerful way to build trust and credibility with potential customers.
  • Testimonials: Testimonials from satisfied customers are a great way to social proof your products or services. They can help potential customers feel more confident about making a purchase from you.
  • Video content: Video content is a great way to engage your audience and share information in a more visually appealing way. You can create videos about your products, how-to guides, or behind-the-scenes content.
  • Infographics: Infographics are a great way to present complex information in a visually appealing way. They can be a great way to educate your audience and share data-driven insights.
  • Ebooks: Ebooks are a great way to provide your audience with more in-depth information about a particular topic. They can be a great way to generate leads and build your email list.
  • Webinars: Webinars are a great way to connect with your audience and share your expertise. They can be a great way to generate leads and build relationships with potential customers.

These are just a few ideas for content marketing that you can use to promote your new ecommerce business. The best content marketing strategy for you will depend on your target audience, your products or services, and your budget. This is why a consultation with a professional marketing firm will help you greatly–even if you decide to manage content marketing in house in the long term.

Tips on Creating Great Content

When creating content, it is important to keep your target audience in mind. What are their interests? What are their pain points? What kind of information are they looking for? Once you understand your target audience, you can create content that is relevant and engaging to them.

It is also important to optimize your content for search engines. This means using relevant keywords throughout your content and making sure your content is well-structured and easy to read. By optimizing your content for search engines, you can increase the chances of your content being found by potential customers.

Remember, though, that content marketing is a long-term strategy. It takes time and effort to create and promote high-quality content. However, if you are patient and consistent, content marketing can be a very effective way to promote your new ecommerce business and attract new customers.

There’s also another way to promote your ecommerce to new customers, and that’s through “SEM.” Let’s look a bit deeper into this.

The Difference Between SEO and SEM

You may hear different acronyms get bandied about when discussing web design and development, including both “SEO” and “SEM.” They’re not the same thing, and it’s important to know the difference.

As we’ve already discussed, “SEO” stands for “search engine optimization.” It is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). SEO is a long-term strategy that takes time and effort to implement, but it can be very effective in driving organic traffic to your website.

On the other hand, “SEM” stands for “search engine marketing.” It is a broader term that encompasses all of the strategies used to improve the visibility of a website in search engines. SEM includes both SEO and paid search.

This is a crucial difference to keep in mind. Paid search is the process of buying ads that appear at the top of search engine results pages. Paid search can be a quick and effective way to drive traffic to your website, but it can be expensive.

The main difference between SEO and SEM is that SEO is free, while paid search is not. SEO is also a long-term strategy, while paid search can be a short-term solution.

Here is a summary of the key differences between SEO and SEM:

  • SEO: Free, long-term strategy, requiring a lot of time and effort, but can be more effective in the long run.
  • SEM: Paid, requiring an advertising budget, short-term solution, but can be quick and easy, and, of course, more expensive.

The best way to improve the visibility of your website in search engines is to use a combination of SEO and SEM. SEO will help you to build a foundation of organic traffic, while SEM can help you to reach your target audience more quickly.

Using SEO and SEM Together

If budget allows, then we at Mandel Marketing typically recommend a combined strategy of using SEO and SEM together. To do this, we use some of the following strategies:

  • Use relevant keywords throughout your website, including in your title tags, meta descriptions, and content.
  • Build backlinks to your website from other high-quality websites.
  • Run paid search campaigns for your most important keywords.
  • Track your results and adjust your strategies as needed.

This lets us to help our clients improve the visibility of their websites in search engines and drive more traffic to their business. For help with SEO (and SEM) for your ecommerce, reach out to Mandel Marketing at or by using the contact form here.