The Power of Storytelling
Immersing yourself in a captivating novel or film is one of life’s greatest pleasures. Whether you’re a fan of crime fiction or independent cinema, a carefully crafted narrative can make audiences think about the world…
Marketing and Sustainability – Cannabis Industry Spotlight
The legalized marijuana industry is among the fastest rising industries in the United States, as many states currently have laws explicitly legalizing marijuana in some manner (or decriminalizing it)–and the industry is expected to expand…
D.R.I.V.E.
When we first started Mandel Marketing back in 2019 (in the Before Times, right as COVID was about to ruin everything), we developed an acronym that powered it all: D.R.I.V.E. “DRIVE” is more of an internal theory…
Marketing Challenges
If fifty marketing directors and two kegs of cheap lager were placed in a locked room, I would probably stay out of that room for a while. But when I did finally go back in,…
Leggo Your Logo
Your Brand Logo Is Very Important To Your Business. As a marketing agency, we had go through an extensive logo and brand creation process — not only because we believe it’s important, but because it’s…