The Tyranny of Typography
Today we’re going to dive into what could be considered one of the world’s most boring topics: typography and fonts. Like streetlamps or trees, we see typography and fonts all day, every day, but never…
What Makes A Company Great?
We started this company right before the economic downturn created by COVID. It was scary as all hell–but we persisted. Not everyone has the stomach for such risk, however, and they’d much prefer working for…
Branding In the Rain
People think they know what branding is, because it’s a word they hear all the time. But branding, while indeed ubiquitous in the modern world, is, for modern humans, kind of like water, to fish;…
How to Measure Your Social Media Campaign’s Impact
Ah, social media. Isn’t it weird how, not that long ago, such a thing didn’t even exist? Well, like Churchill always said, nostalgia is for fools and nursemaids. So let’s talk a bit about modern social…
Marketing and Sustainability – Cannabis Industry Spotlight
The legalized marijuana industry is among the fastest rising industries in the United States, as many states currently have laws explicitly legalizing marijuana in some manner (or decriminalizing it)–and the industry is expected to expand…
What Do We See When We Look?
On Looking and Seeing COVID pandemic boring.That’s the ungrammatical three-word sentence that’s been pounding through my brain for a few months now, and after my therapist advised me to “do something different,” (meaning something other…
D.R.I.V.E.
When we first started Mandel Marketing back in 2019 (in the Before Times, right as COVID was about to ruin everything), we developed an acronym that powered it all: D.R.I.V.E. “DRIVE” is more of an internal theory…
Digital Marketing Trends: Podcasting & Live Video
Yeah, we know: trends come and go. But in the digital marketing space — or any advertising space, really — you have to be aware of what’s happening, and how to take advantage of it,…
Why Good Copywriting Is So Important
I have been a professional writer for a long time, and I have spent a lot of time, energy, and effort improving my craft. Just as a doctor is always learning new healing techniques and…
Marketing Challenges
If fifty marketing directors and two kegs of cheap lager were placed in a locked room, I would probably stay out of that room for a while. But when I did finally go back in,…